There are several occasions where app users rate an application in the App Store with a good score, but they highlight a language-related concern: the content is not in their first language and it keeps them from having a full satisfactory experience. They would prefer to enjoy the application in their primary language.
According to the Yahoo Developers report published in 2015, users spent 90% of their mobile time using apps, but most of them are removed from the phone minutes after its download. This is where the localization of your app comes into play as a differential factor in the use and relevance in the global market and the consumer experience.
Plus, adapting the content of your app to different international markets has a large economic impact on companies that take the chance. This happens because, as reported by Distimo in 2012, localizing your app can generate up to 26% more revenue and 128% more downloads per country.
Localizing your application is more than translating it, but adapting its language, design, and formats to the culture, expressions, or habits of the different audiences we target. Therefore, the user’s desires and expectations are reached effectively. By localizing an app, we will make sure that what works so well in the country where it was launched will also work in other countries where it pretends to settle.
What should I take into account when translating my app?
So, which languages should you translate your app into? There are some factors to be considered, like:
- Where is your target located?: Knowing where your target is geographically located and their language preferences are crucial factors to know which language to translate your app into.
- Pay attention to your app analytics: Where we can find the greatest number of users? Where does the biggest download stream come from? These are essential elements to consider when localizing your app.
- Read the reviews: Knowing your users’ feedback is important to properly satisfy their needs.
Taking into account the characteristics of your app and its market, Chinese and Spanish are a sure bet to guarantee the success of your application in international markets. According to App Annie, China is the world’s largest app market by far, where app users spent 200 billion hours in apps across iOS, Google Play and Android in 2017.
If you want to localize your app to ensure its acceptance in the global market, at Berba we can help you. Contact us in firstname.lastname@example.org and we will adapt your app content to all your potential audience.