If your business has been doing particularly well against the competition, Congratulations!
You might be thinking of taking initiatives abroad and expanding into foreign markets. The easiest way to do this is through the internet. Of course, you need to know about the best countries for expanding your company to.
Commerce in the Age of the Internet
In this modern age of the internet, many people prefer shopping online as compared to shopping at a physical brick-and-mortar store. Online shopping is popular as it provides a quick and convenient way for people to get what they want. And it only looks to get more popular over time with the increasingly tech-savvy youth of today. Hence, we can safely say that the internet is the future of commerce.
There can be no definitive country that everybody should expand their business to. It all depends on multiple factors, including your target market and logistics.
However, if your company provides general-purpose goods or services that everyone around the world can use, it is a good idea to expand into countries with a high number of internet users. This allows you to reach a larger number of people online and easily increase your reach.
5 Best Countries for Expanding Your Company
If you’re thinking of expanding your business, here are five countries you should look towards:
As of 2019, China had the single largest share of internet users around the world. With almost 829 million people using the internet in China alone, it makes the 293 million internet users in America seem like a tiny amount. Chinese people prefer Mandarin and Cantonese Languages to English when browsing online.
India has the second-largest share of internet users on the planet. Indian internet users number around 560 million people. This is still an extremely large number as compared to internet users around the world. Hindi and Punjabi are two of the most common languages in India.
United States of America 🇺🇸
America has around 293 million people with access to the internet. This number, again, provides a viable reason to expand your company to this region.
Indonesia ranks number four in the share of internet users around the world. There are 171 million internet users in the country. People living in the region prefer the languages Malay and Indonesian.
Brazil takes fifth place in the world when it comes to a number of internet users. The country has 149 million people with access to the internet. The majority population of Brazil speaks Portuguese.
The Role of Language
However, aside from the USA, none of these countries have a predominantly English-speaking population. Therefore, you need to find a solution if you want to reach the best countries for expanding your company.
To connect with your target audience in these regions, you need to speak their language. A study published by CSA research revealed that 56.2% of the people pay less importance to the price of a product than the ability to obtain information about it in their native tongue. 
This means that, in order to persevere in the online world, you need to localize your online business. You need to tailor your online presence in these areas to resonate more with your target audience. Otherwise, you might end up losing to the competition.
Localization is not the simple act of translating a website word for word. Although translation is an important part of the localization process, there are plenty of other factors as well.
The process of localization involves tailoring the content to better suit the intended audience. This means that you have to adapt the content to be more socially and culturally sensitive. You also need to make sure that other elements of your website are applicable to your audience. These include payment options, currency, and character sets on your website.
Successful Localization with Berba
Your website is the identity of your company online. A poorly localized website will create a bad reputation for your company. It may even turn away potential customers from your website. Thus, you have to be extremely careful when localizing your website. Always choose a reputable translation service that has localization experience when you want to do this. An excellent choice for this application would be Berba.
Berba provides guaranteed high-quality translations to all of its clients with systematic audits between translators. With an extensive team of translators located in 24 different time zones, Berba can complete your translation exceptionally quickly. Automated collaboration between all of the translators ensures that someone is working on your project at all times. This allows Berba to deliver the projects three times faster than other services.
With Berba, you get a personal project manager for each of your projects. The manager will overlook all aspects of translation, taking the hassle off of your shoulders. Contact Berba today to get a free quote for localization.